Inspired by the movie Star Wars, this technology company wanted to reach the stars. Children and adults around the world love gazing at the stars, seeking out groupings they have been told about or recreating their own. But these same collections that can provide amusement and joy originated as instruments to help people mark the time of year. Today, these star constellations continue to stand as tools for astronomers and stargazers.
Using star constellations as the key icon for the brand was the perfect way to illustrate that their technology could guide any company. As an added touch, each employee’s business card had their corresponding birthday zodiac constellation created as an icon.